October wears pink, an occasion to rally with the pink ribbon, the symbol of breast cancer fight. A cancer that, when caught in time, can be ever more successfully treated.
In October, each year, many countries organize breast cancer awareness campaigns. This is a true worldwide rendezvous.
On the bill: cultural and sports events to raise funds to support research against this pathology, but also many field actions to inform an ever greater number of women about the role and importance of early screening.
This year the kick-off took place in Paris where the Tour Eiffel was lit up in pink. In London, for The Breast Cancer Care Fashion Show, women who had undergone breast cancer surgery modeled on the catwalk at the Grosvenor House Hotel and the Pink Ribbon Ball celebrated its 21st anniversary together with British television presenter Kate Thornton.
Overseas, several towns in Canada took part in the “Run for the Cure” and over 5,000 people in Singapore participated in the “Pink Ribbon Walk”.
In the United States, there is always a huge participation: most companies organize daily activities, such as for example a “Pink Day” where all employees wear pink. The Estée Lauder Companies, a world leading group in cosmetics, are particularly involved in Pink October campaigns. In 2015 this beauty company launched a pink ribbon collection to pay homage to its icon: Evelyn Lauder. Personally struck by breast cancer, she sponsored the development of a screening unit at the Memorial Sloan-Kettering Cancer Center in New-York and in 1993 she founded the Breast Cancer Research Foundation to support and foster innovation in clinical and genetic research. Until her death in November 2011, Evelyn Lauder waged an exemplary fight against breast cancer: with her strength and her dedication she worked relentlessly all over the world.
The Swiss League against Cancer campaigned for “Offer a glimpse of hope” and invited the population to show solidarity by lighting a pink Chinese lantern. Many processions were organized in different Swiss cantons and a 3D breast scale model was created to see how breast is structured and view different forms of cancer and their stages.
Genoma too took part in a Pink October event: the “Challenge du Ruban Rose” race (the Pink Ribbon Challenge) at Thonon-les-Bains in France. Genoma fights for preventive medicine with its breast and ovarian cancer risk screening test: Serenity.